Why my first nici: «Playing makes babys smart.» – Especially in the first month of baby?s life he or she should experience love, care an joy. Of course, it is the best to devote oneself with the baby. Children learn from birth to playfully discover the world – with all senes. Parents can support the first learning and cognition with different senses – the so-called synapse formation in the brain – with selected toys. Playing decelops baby?s brain and helps to synapse. – My first nici is exactly tailored to every developmental stage. – my first nici ensures that each small step becomes a major progress in the mental and physical development of the baby. – my first nici stands for various products to feel and grasp. to support the motor skills, creativity and the memory. – my first nici is what nici can do at its best. High quality plush combined with lovingly designed playing and learning products for babies 0 to 18 months which have been developed by experienced designers who themselves are parents as well.